Gold at West Midlands Tourism Awards!

Our Gin School has been named ‘Experience of the Year’ in the West Midlands Tourism Awards on 20th March! As a gold winner, we will also be entered into the national VisitEngland Awards for Excellence, which takes place in June.  

Our Gin School, which was launched five years ago, enables visitors to try their own hand at being a distiller and create their own gin using a miniature copper still and an array of botanicals, alongside expert tuition. After 3 hours visitors will have distilled, blended, bottled, sealed, and labelled their own unique bottles of gin to take away with them.

We are absolutely thrilled to have won this award, which is testament to our brilliant team whom we are so proud of, and who work incredibly hard producing our handcrafted spirits and delivering a five-star visitor experience.

The awards are supported by the West Midlands Growth Company, the regions official destination marketing agency. Pre-pandemic, the tourism sector contributed £13.1 billion to the West Midlands economy, attracting 134 million visitors, and supporting more than 137,000 full-time equivalent jobs.

Andrew Lovett, chair of the West Midlands Tourism and Hospitality Advisory Board, said:  “This year’s West Midlands Tourism Awards gave us the opportunity to come together to applaud the talent, business acumen and hard work of our tourism sector. With an evening of celebration and entertainment, we paid tribute to the visitor attractions, events, accommodation, and hospitality venues, which have helped the region to secure record visitors, create jobs and grow the tourism economy.  These awards get better each year and I thank the judges for their dedication in drawing out the best of the best. Congratulations to the winners and runners-up in each category, all of whom can be extremely proud. We hope the winners go on to even wider recognition at the national awards later this year.”